Matt Pupa

Fractional product leader helping Product-Led Growth (PLG) SaaS companies launch & scale new products

About

I help companies plan, build, launch, and scale new products.
My experience includes...

  • Working at Constant Contact, where we grew a new SaaS platform to over 500,000 customers

  • Working on A/B experimentation in the product suite at Care.com

  • Being involved in data analytics for a new education platform at Pearson Education

  • Building a new analytics product offering at Daasity

  • Various product related consulting projects with different software clients

  • Most recently, doing data product consulting for real estate investment firms and venture capital firms

I have led product launches for some companies, led different aspects of product launches for others, been an individual contributor, and have built some products myself. And I have consistently worked hand in hand with CEOs and senior leadership during these projects.

SaaS Product Launch Field Guide

If your CEO turned to you and said, “You own this entire product launch,” this field guide is for you.
Created for anyone responsible for leading new SaaS products from the planning phase, through product launch, and the scaling phase, while coordinating the teams, decisions, and moving pieces required to make them successful.
A collection of lessons, frameworks, mistakes, and insights from real product launches: what worked, what didn’t, and how to approach the process going forward as AI changes how products are built, launched, measured, and scaled.